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Stories

We follow extraordinary careers and life journeys. Our protagonists have embraced one, and often several, of the four strategies to create their own luck and achieve extraordinary success. Let's learn from their stories, some widely known, others largely unknown to the broader public. Like theirs, your own journey will likely include far more failures than public success stories let on, as these stories reveal, a personal strategy allows to overcome setbacks and obstacles to success.

Our Protagonists in the Book

Brad Baxter
Seeing what others can'tRead more

Brad Baxter

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Lukas Furtenbach
Seeing what others can'tRead more

Lukas Furtenbach

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Zaha Hadid
Experimenting where others won'tRead more

Zaha Hadid

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Influencing where others won'tRead more

Name Placeholder

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Katalin Karikó
Creating what others can'tRead more

Katalin Karikó

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George Kell
Combining the 4 strategiesRead more

George Kell

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Celebrity Stories

I could not bring myself to join Barack Obama's speech after he lost the New Hampshire primary in January 2008 against Hillary Clinton. That evening he delivered a speech I could half-heartedly share, against conventional wisdom, he doubled down on a campaign that sought to create what others couldn't: a political movement to pull a fresh narrative right, unprecedented in its own happening and a new kind of organizing machine. He never tried to convince people that he had experience as a statesman. His message was that he'd do it any differently …

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